The name Saatva was inspired by the Sanskrit word sattva, the quality of “purity, wholesomeness and virtue." For us, the name represents a mission as much as an identity—it's our blueprint for an ethical, compassionate, and sustainable business. Every day we strive to live up to its principles, by always being honest and transparent in our policies; by prioritizing service above selling; and by showing respect for our customers, our employees, and the environment.
For more on the history of the Saatva name, watch our video.