Thread count is the number of horizontal (warp) and vertical (weft) threads in one square inch of cotton fabric. The higher the thread count, the warmer the fabric becomes.
Note that thread count is only relevant to cotton sheets. It's also only one indicator of good quality. Cotton sheet thread count can vary from the 100s to 1,000 or higher. The problem is you can only get so many threads into a loom. Some bedding manufacturers might sacrifice thread quality to increase the thread count.
We chose a thread count of 300 for our sateen cotton, 200 for our percale cotton, and 180 for our percale cotton-viscose blend to achieve the perfect balance of breathability, softness, and durability. We only use long-staple cotton, made from longer cotton fibers, for a stronger, smoother, more durable fabric.
For more about thread count, check out our blog: What does thread count mean?